Three Ways Dale Carnegie Books Influence Technology

If you are familiar with the works of Dale Carnegie such as How to Win Friends and Influence People, you would know that his techniques touch on the quality of interpersonal relationships. In his books and teachings, he emphasises that humans are not creatures of logic but creatures of emotion – but how is it that millions of dollars are spent online, where only (logical) human to machine interaction is needed? Does this mean that Automation and Artificial Intelligence could well replace human niceties and personal interaction?

Take for example a food delivery service that you have been loyal with for more than three months because of its superior service. One day you had a chance to meet the founding members of the service and you were appalled as they brushed you away in their seemingly more important conversation. As a loyal paying customer, you would have taken it personally and vow to move on to a different service provider and wanting to kick yourself for having been a ‘fan’ for so long! How have you allowed their polite automated prompts and artificial intelligence bots to have swooned you into purchasing their service?

You didn’t think they ‘naturally’ knew you that well, did you?

We see here that Dale Carnegie lessons still stand the test of time and it is Automation/AI that are actively adapting to his lessons. So how do we use the lessons from Dale Carnegie in Automation and Artificial Intelligence? Read more below to find out the three ways lessons from Dale Carnegie are used in technology.


Don’t you feel immediately flattered when somebody remembers your name? Do you notice how more drawn you are to a text you are reading when you see your name imprinted within it? A lot of online merchants capitalise on this rule by using data to include the user’s first name to build a personal rapport with the user. Although it is best if you had taken the effort to remember a person’s name and their habits on social media, it doesn’t hurt to use a little technology to accomplish this task wisely.


Ever wonder why Facebook suggests the best Pages that are totally in line with your current situation? That is because Facebook studies your usage on Facebook, by tracking the post you Like and take the time to read or share, also by tracking your the behaviours of those in your Friend List. All these data when used with Artificial Intelligence gives the best user experience for the consumer. Ever noticed that we rarely see posts from the official Facebook Page flying around in our timeline/wall? Certainly Dale Carnegie’s principle is in use here.


Don’t good vibes blossom in our hearts when we receive an email from an Online Shopping website saying that there is a special discount for you on your birthday? For all the wishes we receive on our holidays that make us feel that they have taken a time in their day to wish us well? Don’t we just feel good about ourselves and feel thankful for the TLC shown by these businesses? Making us feel important is their business to ensure customer loyalty and sense of belonging. Just by using automation, businesses may accomplish this important principle by Dale Carnegie.

In a nutshell, I would conclude that the advancement of technology could not replace human to human personal touch but it definitely plays a huge advantage when the correct principles, such as ones by Dale Carnegie is applied. Reading books by Dale Carnegie would open you up to a plethora of ways to improve your communication skills, interpersonal relationships and your satisfaction in life.

-Baini Mustafa

How to Choose Non-Fiction: Social Science

Without a doubt, a good non-fiction on social science is the best non-fiction reading materials around as it explains about ourselves. Why we do the things we do, how we have come to doing the things we do and when we will stop doing these things. The whole nine yards on the study of human behaviour is parked under non-fiction as Social Science. Such reading is not limited to just textbooks for schools and my goal is to enlighten the fact such books provide vast knowledge and is not intimidating.

When reading social science non-fiction, I believe the writing skill of the author is not as important as the idea that the author is bringing forward. It is important to get to know whether the content of the book would pique your interest and curiosity in order to keep the momentum of reading from cover to cover. I have listed below three best books to choose when reading non fiction sectioned under Social Science, where I have further categorised them into narrower brackets for your ‘easy consumption’ 🙂


The rave reviews about this book is true, it is definitely something to read to find out the perspective of human evolution from a historian’s point of view. Harari points out the reason that human advances is not because our fingers function better (who came up with that theory, again?), but because of our ability to form an idea and disseminate it. Throughout history, ideas have been disseminated where the process of convincing and believing happens in exchange through conversations, publications and broadcasts. Harari points out that one of the most popularly believed and practiced idea is capitalism.

Harari explains that the advancement of the world today would not have been possible without the idea of ‘credit’ and explains the change in human behaviour as the idea of developing something based on someone’s future worth is condoned by human. He also went on to the assert that the future of human is dependant on automation. I would recommend this book if you are interested in human behaviour throughout history as I would section this book under social science non-fiction and further catogerise it under Anthropology.


Tipping Point by Malcolm Gladwell covers a lot of technical social science theory into a readable and enjoyable book. In this book he covers the Pareto Principle at length, not in theory, but in the form of real-life stories that anyone could relate to so that the effects of Pareto Principle is easily understood. If you are new to non-fiction, Malcolm Gladwell is definitely an author you should try reading as I had stated in my post about Tried and Tested Authors.

I would recommend The Tipping Point to anybody who is interested to see the explanation on why sometimes things happen and why sometimes things don’t. Malcolm Gladwell has that all in this page turner that can be finished within a weekend and I would park this social science non-fiction under Sociology.


In this controversial book, Tun Mahathir pointed out the problems that the Malay race faces if they don’t change their behaviour. Not only did he not sugar coat when he spoke about his own race, he also exercised the same writing style when commenting about the behaviours of other races. As a Malay myself, I would say that even though Tun M’s writing at the time was not backed by data but merely his own observation, his claims are true. As a Malaysian, I read his book without feeling offended because I read from the perspective of a person who wanted to solve a problem that exists in his country.

I would recommend this book to all Malaysians who would like to understand Tun M’s perspective in racial harmony and the importance of education and can-do attitude in the long run. I would further categorise this read under social science non-fiction as Politics.

There you go, three different types of non-fiction under the arm of Social Science that you could choose from. I hope my recommendations help you to assess the type of reading that is suitable for your need and more importantly, it keeps you peeling page after page!

-Baini Mustafa


Find Books That Read You

Although it is not necessary to read an entire library, it is necessary to find about 100 books that you love and keep reading and re-reading those your whole life. In order to find that 100 loves, you may need to read an entire library of more than one library! 🙂

In finding books that you could complete easily and read in joy, you must find books that could engage you, that speaks to you, that reads you. Continue reading “Find Books That Read You”

What Happens When You Read Good Materials

It is inevitable for a reader’s language to improve along with the quality of material he/she chooses to read. If you had read my previous post, you would understand that I am adamant about clean information and verified publications.

A good writer has the ability to keep you hungry for facts when it comes to textbooks. Continue reading “What Happens When You Read Good Materials”